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Essentials
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Software that doesn't suck

Essential business tools.

Stop wrestling with bloated software. Manage, message, and transact with your clients for a fraction of what the big platforms charge. So you can get back to doing what you actually love.

Built on principles that actually matter

We are tired of the status quo - and we think you are too. We're here to make something we are actually proud of.

People First

Technology should bring people together, not trap them behind screens. We help you build real connections.

Your Data, Your Rules

We believe in data ownership and ethical practices. No shady stuff. No selling your info. Period.

Actually Affordable

Small businesses deserve fair pricing. We're not here to drain your budget with enterprise nonsense.

Everything you need. Nothing you don't.

Simple tools that cover 90% of what small businesses actually need to run.

Streamlined Account Creation

Dead simple signup that doesn't make your customers want to throw their phone. Get people in the door fast.

  • Email & social login options
  • Passwordless authentication
  • Mobile-optimized, mobile-first

Ease of Use

We will build exactly the user experience you need. It's your business, your rules.

  • Purposefully built forms and databases
  • User experience first
  • Custom flows and integrations

Payment Collection

Accept payments without the headache. We securely handle payments for fees lower than you will find elsewhere. Get paid and move on with your life.

  • One-time & recurring payments
  • Credit/Debit, Venmo, Crypto
  • Invoicing

User Messaging

Stay in touch with your customers. Send updates, announcements, and personalized messages without a PhD in marketing automation.

  • Email & SMS notifications
  • Custom In-app Messaging
  • Push Notifications

Pricing that won't bring you to tears

Seriously. We charge a fraction of what the big platforms do. Because small businesses shouldn't have to choose between their software and paying rent.

$x/month

(We're still figuring things out)

  • Unlimited user accounts
  • Custom signup flows
  • Payment processing (+ low fees)
  • Unlimited in-app messaging*
  • Priority support from engineers
  • Your data stays yours

Cancel anytime. No questions asked.

Join the cause

Believe in our mission?

We are an experienced, driven, and efficient two-person team. Your investment helps us stay independent and focused on what matters. A great product, and great relationships with our customers.

Learn how you can help
Small business is our big business

Ready to simplify?

Stop fighting with technology. Let us handle the boring stuff so you can focus on building something people actually care about. Join the community of small businesses who chose simplicity.

Learn how we can help you